Leading the fight against heart disease & stroke

Meeting expectations

Croí had conducted in-house UX research and analysis which revealed that their current digital offering was not meeting expectations. Consequently, they approached Rob&Paul for a solution. Building on their initial findings, we conducted further analysis and created a design and development strategy aimed at improving the user experience for the thousands of people that interact with Croí's digital platform on a daily basis.


  • Website design
  • SEO audit
  • Hosting & management
  • Brand package
  • Graphic design
Home Page Mockup

Navigation was key

It was essential to understand the users' needs and pain points and develop the information architecture and navigation system that made it easy for them to find the pages they wanted. By doing so, we created a structure that is easy to use, engaging, and effective.

Croí additionally tasked us with creating infographics and reports that would help them communicate complex data in a clear and compelling way. We developed a design strategy that would be consistent with their brand while also visually engaging and easy to understand.

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