Case Studies | Morrison Legacy

Celebrating the 30th anniversary of the Bruce Morrison Visa Program

Create, Develop & Scale

Rob & Paul were thrilled to collaborate with the Morrison Legacy Foundation on the creation of their branding and website, a key initiative to celebrate the 30th anniversary of the Bruce Morrison Visa Program. Our joint aim was to enhance the Morrison Legacy's online presence, ensuring it resonates with their mission: "To honour and extend the impact of the Bruce Morrison Visa by celebrating its history and inspiring future generations."

Services

Brand package
Website design & development
Hosting & management
Graphic design
Social Media assets
Marketing
Ongoing support

The creation of the brand for the Bruce Morrison Legacy Project involved a thoughtful design process that aimed to encapsulate the essence and impact of the Morrison Visa Program. By integrating symbolic elements that reflect the core values and historical significance of the initiative, the branding captures both the spirit and the legacy of the program.

The logo, featuring flag-inspired steps, eloquently illustrates the welcoming journey of the Morrison Visa recipients to the United States. This design choice symbolises the opportunity and inclusion offered to its beneficiaries, highlighting their path toward integration and success in a new land.

The website development of the Morrison Legacy Project exemplifies our dedication to innovative and meaningful web design. By focusing on an engaging, user-centric interface coupled with modern visual aesthetics, we have crafted a platform that truly embodies the mission and spirit of the project. This collaboration has equipped the Morrison Legacy Project with a strong online presence, designed specifically to engage and inspire their audience while effectively communicating the historical significance and ongoing impact of the Morrison Visa Program.

After the successful launch of the Morrison Legacy brand and website, our work extended into social media management and campaign strategy. Rob&Paul took the lead on developing and running a range of social campaigns, creating engaging content, and overseeing day-to-day account management. From commemorative posts to community-driven storytelling initiatives, we ensured that the project’s voice remained authentic, consistent, and impactful across all platforms. This ongoing support helped grow the audience, boost engagement, and keep the legacy alive in a meaningful and modern way.

I highly recommend Rob & Paul to anyone seeking top-notch design services. Their blend of creativity, professionalism, and client-centric approach is a rare find in the industry. Thanks guys for your outstanding work and for playing a pivotal role in taking the Alliance Abroad brand to new heights.

Anna Downes

Global Marketing Director, Alliance Abroad

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