News Archive

It is easy for branding to take a back seat. Once the essentials are in place, it often gets left alone while the rest of your business moves forward. But over time, the gap between where you started and where you are now can start to show, especially in your visual identity and messaging. What once felt fresh and exciting can start to feel a little out of place. And while you are busy focusing on the day-to-day, your branding might be saying something different to what you intend. If it no longer reflects your current values, offer or audience, it could be quietly holding you back....

Your site might look great on a desktop, but is that where most people are finding you? With over half of all web traffic coming from mobile devices, search engines have shifted focus. Google now uses the mobile version of your site to decide how well you rank. So if your website is clunky, slow or hard to navigate on a mobile phone, it is not just frustrating for users, it is holding back your business....

It is very easy to think of your website as a one-time job only. Build it. Launch it. All good, right? Not quite. Just like your car needs an MOT and your phone needs software updates, your website needs regular attention if it’s going to keep working properly. Without it, you might be leaving the door open to bugs, glitches and even security problems that can derail your user experience and damage your credibility....

When you think about user experience (UX), what comes to mind? Clean layouts? Fast load times? Easy-to-use navigation? And yes, these all come under what we would call good UX, but there is another side that often gets overlooked: accessibility. The truth is that if your website is not accessible, then it cannot be considered user-friendly. A site that is difficult or even impossible for some people to use is a site that is actively turning potential customers away. Accessibility cannot be considered a speciality concern any longer, it is a reflection of how seriously you take your users’ needs. And in 2025, users expect better....

Many businesses look polished on the surface - strong visuals, a clean website and messaging that sounds professional enough. But when it comes to communicating, what makes them genuinely different? Things can often fall short. This lack of clarity is a common issue, and it’s not always due to a weak product or poor service. It’s simply that the brand fails to say something distinctive. Something that sets them apart in a way that matters to the people they are trying to reach. When your brand doesn’t clearly communicate how you’re different, you risk becoming invisible in a competitive market. And that has consequences: fewer enquiries, weaker referrals and a constant battle to be remembered. So what does effective brand differentiation actually look like in practice?...

When was the last time you checked where you ranked on Google? And when you did, were you surprised at the results? What about checking your analytics to see how long people are visiting your website? If your website isn’t showing up in search results - or visitors are landing on it, but not sticking around - the problem might not be what they’re seeing. It could be what’s going on behind the scenes. Even if everything looks good on the surface, there could be hidden issues dragging your site down and ultimately stopping your business from getting found online. That’s where technical SEO comes into play. Before you get put off by the word ‘technical’, you really don’t need to be an expert in code or search engines to understand it, but you do need to know how it can impact your visibility, traffic and reputation....

It’s a situation no business owner wants to imagine - loading your website to find it defaced, inaccessible or worse, compromised with malicious software. It’s a nightmare scenario, but one that many businesses face every year - in fact over 10 million sites are hacked annually. Cybercriminals aren’t just targeting big businesses - SMEs, freelancers and eCommerce sites are just as vulnerable....

Your website is often the first impression customers have of your business, but it’s all too easy to leave them with the wrong impression. Slow, clunky and frustrating navigation can all drive users away and have a lasting impact on your business. With 40% of visitors leaving a website if it takes longer than 3 seconds to load, it’s plain to see that if your users struggle to find what they’re looking for, they won’t stick around to figure it out....

Your website is often your audience’s first introduction to your brand. Sleek visuals might catch their eye, but it’s your brand messaging that makes them stay for longer and ultimately convert into customers. Without a clear and compelling message, you risk having a beautiful site that isn’t anything more - in fact, you’ll leave your customers feeling unsure of who you are or why they should care. Brand messaging is the glue that holds your online presence together. It’s how your business communicates its value, purpose and personality - transforming first impressions into lasting relationships....

The Trading Online Voucher scheme holds the key to unlocking the digital potential for local businesses, providing a pathway to enhance their online presence and reach. In the vibrant digital landscape, such schemes play a crucial role in empowering businesses and ensuring their competitiveness in the online sphere. Discover the impact of the Local Enterprise Trading Online Voucher Scheme in optimising visibility and expanding customer reach, driving growth for businesses in the dynamic market....