It is easy for branding to take a back seat. Once the essentials are in place, it often gets left alone while the rest of your business moves forward. But over time, the gap between where you started and where you are now can start to show, especially in your visual identity and messaging. What once felt fresh and exciting can start to feel a little out of place. And while you are busy focusing on the day-to-day, your branding might be saying something different to what you intend. If it no longer reflects your current values, offer or audience, it could be quietly holding you back....