Insights

You know people are landing on your website. You can track clicks coming through from your social media pages, and perhaps you have received compliments on your overall website design. But nothing else is happening....

It is easy for branding to take a back seat. Once the essentials are in place, it often gets left alone while the rest of your business moves forward. But over time, the gap between where you started and where you are now can start to show, especially in your visual identity and messaging. What once felt fresh and exciting can start to feel a little out of place. And while you are busy focusing on the day-to-day, your branding might be saying something different to what you intend. If it no longer reflects your current values, offer or audience, it could be quietly holding you back....

Your site might look great on a desktop, but is that where most people are finding you? With over half of all web traffic coming from mobile devices, search engines have shifted focus. Google now uses the mobile version of your site to decide how well you rank. So if your website is clunky, slow or hard to navigate on a mobile phone, it is not just frustrating for users, it is holding back your business....

It is very easy to think of your website as a one-time job only. Build it. Launch it. All good, right? Not quite. Just like your car needs an MOT and your phone needs software updates, your website needs regular attention if it’s going to keep working properly. Without it, you might be leaving the door open to bugs, glitches and even security problems that can derail your user experience and damage your credibility....

When you think about user experience (UX), what comes to mind? Clean layouts? Fast load times? Easy-to-use navigation? And yes, these all come under what we would call good UX, but there is another side that often gets overlooked: accessibility. The truth is that if your website is not accessible, then it cannot be considered user-friendly. A site that is difficult or even impossible for some people to use is a site that is actively turning potential customers away. Accessibility cannot be considered a speciality concern any longer, it is a reflection of how seriously you take your users’ needs. And in 2025, users expect better....

Many businesses look polished on the surface - strong visuals, a clean website and messaging that sounds professional enough. But when it comes to communicating, what makes them genuinely different? Things can often fall short. This lack of clarity is a common issue, and it’s not always due to a weak product or poor service. It’s simply that the brand fails to say something distinctive. Something that sets them apart in a way that matters to the people they are trying to reach. When your brand doesn’t clearly communicate how you’re different, you risk becoming invisible in a competitive market. And that has consequences: fewer enquiries, weaker referrals and a constant battle to be remembered. So what does effective brand differentiation actually look like in practice?...