Insights

When was the last time you checked where you ranked on Google? And when you did, were you surprised at the results? What about checking your analytics to see how long people are visiting your website? If your website isn’t showing up in search results - or visitors are landing on it, but not sticking around - the problem might not be what they’re seeing. It could be what’s going on behind the scenes. Even if everything looks good on the surface, there could be hidden issues dragging your site down and ultimately stopping your business from getting found online. That’s where technical SEO comes into play. Before you get put off by the word ‘technical’, you really don’t need to be an expert in code or search engines to understand it, but you do need to know how it can impact your visibility, traffic and reputation....

It’s a situation no business owner wants to imagine - loading your website to find it defaced, inaccessible or worse, compromised with malicious software. It’s a nightmare scenario, but one that many businesses face every year - in fact over 10 million sites are hacked annually. Cybercriminals aren’t just targeting big businesses - SMEs, freelancers and eCommerce sites are just as vulnerable....

Your website is often the first impression customers have of your business, but it’s all too easy to leave them with the wrong impression. Slow, clunky and frustrating navigation can all drive users away and have a lasting impact on your business. With 40% of visitors leaving a website if it takes longer than 3 seconds to load, it’s plain to see that if your users struggle to find what they’re looking for, they won’t stick around to figure it out....

Your website is often your audience’s first introduction to your brand. Sleek visuals might catch their eye, but it’s your brand messaging that makes them stay for longer and ultimately convert into customers. Without a clear and compelling message, you risk having a beautiful site that isn’t anything more - in fact, you’ll leave your customers feeling unsure of who you are or why they should care. Brand messaging is the glue that holds your online presence together. It’s how your business communicates its value, purpose and personality - transforming first impressions into lasting relationships....

The Trading Online Voucher scheme holds the key to unlocking the digital potential for local businesses, providing a pathway to enhance their online presence and reach. In the vibrant digital landscape, such schemes play a crucial role in empowering businesses and ensuring their competitiveness in the online sphere. Discover the impact of the Local Enterprise Trading Online Voucher Scheme in optimising visibility and expanding customer reach, driving growth for businesses in the dynamic market....

In today's digital age, every website we visit has an environmental footprint. From the energy consumed by servers to internet data transmission, the environmental impact of web development is significant. The design choices made in creating a website can either contribute to carbon emissions or help reduce them. ...