Greenway Lane Art Studio & Café

Greenway Lane is a unique destination where visitors can relax with fresh coffee, view local artwork and participate in creative workshops. Founded by Michael and Maureen O’Neill, it occupies a converted 1960s cottage just steps from the Great Western Greenway and aims to offer a space where everyone feels welcome to slow down, be inspired and explore creativity. The team engaged us to craft a visual identity and develop a digital platform that reflected their ethos.

Our approach

• Brand identity: We designed a logo and visual system inspired by the studio’s rustic cottage and vibrant artistic vibe. The palette draws from the surrounding landscape, while typography balances warmth and professionalism.
• Website design & development: We created a responsive site that introduces Greenway Lane as “more than a café,” emphasising creativity and community. The design combines rich imagery of the studio and café with clear calls to action.
• Content architecture: The site includes sections for classes, groups, café, about and local attractions. Each class type, from acrylic pour to resin art, has its own landing page with booking functionality. Group pages explain how workshops can be tailored for hen parties, family celebrations and corporate events.
• Practical information: A “Plan Your Visit” section provides directions, parking details and opening hours, while pages about County Mayo and the Great Western Greenway encourage visitors to explore the wider area.
• Hosting & support: Built on WordPress, the site offers easy content updates and is hosted and managed by our team to ensure reliability and performance.

Outcome

The new brand and website position Greenway Lane as a must‑visit creative hub along the Great Western Greenway. The identity captures the warmth and artistry of the space, and the site makes it easy for visitors to book classes, plan trips and connect with the café. It supports the owners’ mission of bringing people together through art and good food.